About Me
David Shelleny is an Interactive Marketing Communications Manager and Producer for Polaris Industries, Victory Motorcycles and Indian Motorcycle. He spends his time finding new ways to get motorsports enthusiasts to fall in love with the Polaris Brand.

David is always on an expedition to find new ideas, which usually lead to conversations with awesome people. This site is a landing pad for some of those ideas, inspirations and conversations...and the occasional picture of something cool. 

All of the thoughts contained in this blog are solely mine.
Recent Posts
Latest Video




Victory Motorcycles: The Victory Judge

We shot and edited this video on the Canon 5D MKII and 7D, and edited on Final Cut Pro 7 with color timing in Apple Color.  We used the Technicolor Cinestyle picture style on both cameras.  We shot the tracking shots on S22 outside Borrego Springs using a Kenyon KS-6 Gyro for stabilization.

The drag race sequence was shot aboard the USS Midway in San Diego.  A cool moment was loading the bikes onto the flight deck using the bomb elevators.  Definitely a shoot to remember.
Todd Eagan and Christina Silva were our riders, and Robert Pandya drove the camera truck (and had a cameo in the video as well).
Music: Blame it on Me by The Dirty Love



Victory Hard-Ball Product Video

The product video for the launch of the Victory Hard-Ball shot by me and Mark Nevils. Shot on Canon 5DMKII and 7D cameras on the streets of Minneapolis, and at Victory headquarters in Medina, MN.

Spray paint animation by Josh Ferguson of Polaris, and final color timing by Crash + Sues in Minneapolis.

Music: Loaded Gun by The Dirty Love


RIP Steve Jobs


When Opportunity Presents Itself

 Dan Wheldon celebrates his 2011 Indy 500 win, which was secured in the last turn of the last lap of the race.

If you watched yesterday's Indy 500, you witnessed a dramatic finish that was literally determined in the last corner of the last turn of the race. Rookie driver J.R. Hildebrand, who looked to have the race in the bag, took the final corner hot, got into the marbles (tire remnants that are left behind during a race that are very slippery) and crashed.  Dan Wheldon quickly swooped in under Hildebrand, hit the gas, and took the checkered flag.  A couple seconds changed everything for both drivers.

For Hildebrand, my heart sank. I remember yelling "NO!" at the TV, and couldn't believe how fast his fate was determined by pushing just a little too much on the throttle, or missing a line by an inch or two...oh well, that's racing.

Wheldon, on the other hand, quickly took advantage of the situation, steadied his line, and moved from second place to champion. Just like that. 

I kept thinking about the importance of being prepared and aware of your surroundings so you can act quickly when you need to. The same can apply to being successful at work, art or building a career. What can easily be written off as someone being lucky is usually a case where someone was openly looking for opportunity, and when it presented itself, they were ready, and they acted. Purely an active vs. a passive action.

While most of us don't have crashing competitors of whom to take advantage, there are cues to opportunities that could benefit from your talent if you purposefully keep your eyes open and look for them.  I think the active pursuit of opportunity combined with preparation for the moment is what makes the difference. Plus, there are plenty of prepared drivers behind you waiting to take advantage of your situation...they are prepared and looking to beat you to the finish line. There is no time to be passive, so get on it!

Watch the dramatic finish:


How about a Cup O Joe?

Image by By Julius Schorzman via Wikimedia Commons

I guess there is only one way to get back into the old blogosphere (if that's still what it is called) than just writing something.  So what the hell is this Cup O Joe thing?  First, grabbing a cup of coffee with some very cool people was instrumental in my networking and landing a job in Minnesota.  All of my meetings at Starbucks, Kopplins or Spyhouse were great opportunities to get to know someone new, and they always led to another meeting, or at the minimum a cool idea session.  From tales of pitching it all and moving to the Midwest with a couple months' savings to building a startup from scratch, everyone I met over coffee had a story to tell, and I keep in touch with most of them.  I can honestly say that coffee played a major role in my moving back to Minnesota.

Cup O Joe was also the title of a weekly meeting a colleague of mine and I set up on Fridays at 3:30.  The purpose of the meeting was to leave the computers and cell phones at our desks, grab a cup of coffee and just riff on ideas.  Uninterrupted creative thought was the goal, and by Friday, our brains were pretty well fried from the week's worth of meetings, strategy sessions and shoulder-to-the-wheel work, so we were ready.  We set aside an hour in our Outlook calendars to just let our minds play, and see where they led us.  Constraints were barred, and the only instruments besides the coffee were pens and notebooks.  It actually was rare that we were able to break away from the grind (pun intended), in fact, sticking to the schedule proved to be tougher than we would have liked.  Sometimes it was a 5 minute conversation in the parking lot, or a break leaning over a cube wall.  We found these little respites of creativity that helped keep things fresh, and pushed boundaries while we worked.

John Cleese recently spoke about creativity, and the importance of uninterrupted creative thought.  "If you're racing around all day, ticking things off on lists, looking at your watch, making phone calls and generally just keeping all the balls in the air, you are not going to have any creative ideas."  So true, but as artists with jobs, we have to find ways to make it happen, and often under tight deadlines.  He then goes on to describe creating an oasis in the frenzied world so that your mind can do what it is meant to do, which is to think creatively.

That's what our Cup O Joe meetings were all about.  Even though we missed more meetings than we attended, every Friday, at 15 minutes before 3:30, that meeting alert would sing out in our Outlook calendars, and remind us that we needed to take time to think, and unplug from the machine.

I hope that this new version of my blog will become a landing pad for some of that uninterrupted creativity that sometimes needs to live outside work.  That is the plan!

Thanks for reading...we'll see what comes next!

PS - The header image of the steaming cup of coffee is a still from a video I produced for Victory Motorcycles, taken at Jeff Wolf's custom chopper garage in Osceola, WI.  Yes sir, it was a cold one that day, and the coffee was good!